"windmill"
In famous novel, "Animal Farm", pigs who were the rulers of the farm start building a windmill which will supply their farm with electrical power. All other animals in farm are made to believe that construction of windmill was necessary as it will make their lives easy with machines operated by windmill power doing the work for them. With passage of time, this task was made sacrosanct with its value so firmly ingrained into their conscience that all other issues like shortage of food, longer working hours, partial treatment among animals were dwarfed by it's worth. so effective was the brainwash that animals would happily let go off their rations, work on Sundays voluntarily for the completion of windmill. Any damage occurring to the windmill, even if done by a storm was painted as a mischief done by enemies (humans) of neighbouring farms who were jealous of the prosperity of animal farm. Instances like these further helped the rulers to divert attention of other animal...